EKU’s Fourth Annual Giving Day is Wednesday, April 19

Published on April 14, 2023

By Sarah Bashford

Eastern Kentucky University will host its fourth annual Giving Day on Wednesday, April 19. The 2023 Giving Day theme is “Invest in Excellence” and offers alumni, friends and students a chance to support educational opportunities at EKU through a one-day fundraising challenge. 

EKU set a goal of 2,292 individual donors by midnight, representing the number of students who graduated in spring 2022. 

“Giving Day is among my favorite days of the year. It’s always exciting to see an outpouring of support for EKU as we all come together for a shared goal, investing in the lives of students,” said EKU President Dr. David McFaddin. “I believe there is no greater investment than to give the gift of higher education, which will in turn create immense opportunity for not only our students but for those they encounter in their lives and in their careers. I invite the Colonel community to Invest in Excellence at EKU.”

Last year, EKU received more than $396,000 during the annual 24-hour event on April 13, 2022. Challenge gifts provided by the EKU Alumni Board, Foundation Board, President’s Cabinet, deans and generous donors across the university community were unlocked throughout the day as the university hit specific donor goals. 

“The very inclusive part of Giving Day is that every gift, no matter the size, counts toward the goal of 2,292 donors,” said Krista Rhodus, director of annual giving. “We intentionally set a donor goal instead of a dollar goal for Giving Day. From the student who gives $1 to the alum who gives $5,000—every donor counts toward the goal. Everyone can be a part of it.”

Donors help fund scholarships, the Colonel’s Cupboard, the Student Assistance Fund for Eastern (S.A.F.E), athletics, important learning experiences for students, and a myriad of other programs and activities that provide excellent opportunities at EKU. 

Gifts can be made on Wednesday, April 19, through the Giving Day website. Throughout the day, visitors can view gift challenges, leaderboards, project explanations and other resources.